Bijoux Indiscrets was established in 2006 in Barcelona by Marta Aguiar, from the business world, and Elsa Viegas, a visual originator. They began by changing over a little storm cellar into their first distribution center and, while this probably won`t have been the ideal set-up, their vision was clear: to alter the sensual division with items intended for and by ladies and to convey an extraordinary and female proposition to an industry that was especially male-arranged at the time.