Dressing up and rocking every outfit; a woman adores nothing more than the outfit that best suits her body shape, is functional and easy to be paired with other garments. Something that is a perfect fit for a professional setting but with a little styling, can turn out to be a very decent casual wear.
But is it really possible to find such a versatile dress that fits every occasion and is suitable for all weathers? In previous eras, it may have been possible but with the fast and ever evolving fashion trends, people are now more interested in purchasing cheap and popular fashion pieces. This led to the designers and brands releasing a series of new garments every two weeks or month rather than crafting the garments that are timeless, elegant and could last a whole season.
The quick releases from fast fashion brands have created a massive amount of pollutions and are involved in all sorts of shady labour practices due to which many people have started boycotting all such brands. Also fast fashion is not meant to stay relevant and once the trend subsides, the particular garment goes out of style. The fast delivery also makes it impossible to keep up with the previous quality of clothing and thus, we observe many complaints regarding how the fabric tears after a few washes.
Fast Fashion is what GenZ finds relatable since the bold patterns and trends are considered to be reflective of their real and inner self. While Millennials tend to lean towards the traditional and slow fashion approach. But is fast fashion really a sustainable process for the future? Why do brands like AYR provide their customers timeless classics at affordable prices to fight the fast fashion brands?
Fast Fashion; a Blessing or A Curse in Disguise
Women and teenagers are the largest buyers of fast fashion brands. Fast fashion as the name suggests stays relevant for a little while and then goes out of fashion. Fast fashion is cheap but our environment and the workers are paying a huge price. Apparels are poorly manufactured, bought by bulk retailers, rarely worn and quickly thrown.
Our landfills are filled widely with these garments due to people making poor purchasing decisions and then throwing away the garments due to the poor quality and outdated design.
On a personal level, fast fashion even though is cheap but still costs more if you make proper calculations. One jeans from a sustainable brand will last you more than 3 jeans from a fast fashion brand.
High quality material is expensive but will last you years. Clothing adds to an individual’s personality and overall performance. You can imagine wearing bold patterned and poorly stitched clothing to an interview. Oh what an embarrassing situation to be in. If you’re a working professional or a student of higher education, you are to be expected to always be presentable and in your best fits. One can’t deny the importance of impressions over career advancement.
Whenever sustainable apparel is mentioned, the follow up statements are often made. “Oh I can’t afford to buy expensive clothes.” “I don’t have enough to splurge on brands.” Well who said sustainable garments are always pricey. Yes, brands do charge a lot for quality products but there are brands out there who work on the slogan of “Finest Quality in Affordable Rates”.
One such brand is AYR which stands for All year round; a women's clothing company aiming to make affordable, high-quality fashion basics.
Why Should You Opt for AYR
Ayr Is a Fashion Brand that Aims to Provide You with Sturdy Fabrics and Timeless Classics to Last You from Season to Season Within Budget. They Offer Statement Pieces that Are Easy to Be Paired with And Worn for Multiple Occasions Such as The Cashmere Polos, Denim Jackets and Comfiest Jeans for Men and Women.
With AYR, you can create your very own capsule wardrobe in which each piece of fabric will have the potential of becoming a beautiful statement of your creativity and style. Style isn’t just about what you wear but rather, how sustainable and effective your lifestyle choices are. So make better decisions to keep this planet cleaner and greener.
